What makes Pandora such an accessible and popular brand is that it allows you to celebrate those unforgettable moments in your life without having to take out a mortgage on the house.

Few brands have managed to become as ubiquitous as Pandora. The charm bracelets and the never ending selection of charms has created a niche in the market that others have been quick to try and capitalise on, but constant innovation and renewal has kept Pandora well ahead of the competition.

“The charms are fantastic – you can buy someone a relatively inexpensive gift and then if you are stuck in a pinch somewhere along the line and a big occasion is coming up, you can add a few charms to the bracelet,” says Michael Jappert of Islands Companies.

The brand has been embraced by a wide range of people, with the audience for the charms simultaneously growing older and younger.

“Here is a company where the average mom or grandmother is still buying into the Pandora concept, but meanwhile it is not unusual to see little girls buy a charm for their friend. It is growing every single day,” says Michael.

What makes Pandora such an accessible and popular brand is that it allows you to celebrate those unforgettable moments in your life without having to take out a mortgage on the house.

Although the charms and bracelets are still central to the company, its line has expanded to include numerous other jewellery ranges, as well as watches and even soon to be released sunglasses, all building on the reputation of a company known for innovation and creativity. However, the full range of Pandora products is only available through their concept stores.

 “If you think you know Pandora, visit the concept stores because these stores really show a depth of product that most people don’t engage. People know them as the charm company, as the bead company, but they really don’t know some of the beautiful jewellery, timepieces and sunglasses that are available only in the Pandora boutiques,” says Michael.

 “When they go into the Pandora boutique they have this great sense of discovery when they find these beautiful necklaces that have no beads on them, they are done very tastefully and are very cool.”

 Island Companies opened the first Pandora boutique in Cayman, located in Island Plaza, which has proven to be a huge success with locals and visitors alike.

As part of the renewal of the Mansion store in Camana Bay, Islands Companies will be introducing their second Pandora boutique, which will present an unparalleled selection of Pandora jewellery.

Of course the beads and charms will still play a major role, but the boutique will also allow those who appreciate the brand to interact with the other products in the line-up, including watches, rings and necklaces.

“This is the first global brand store to come to Camana Bay and it really is incredibly exciting for us that Pandora is continuing to grow our partnership,” says Michael.

 With the same all-encompassing selection of Pandora jewellery as the downtown store, the Camana Bay store brings with it the added benefits of hassle free parking as well as the ample entertainment and dining options available.

“We have a phenomenal brand with phenomenal depth, and we had an opportunity with renewing and revitalising the Mansion to include a dedicated Pandora store,” says Michael.

“People can come to the Pandora store and take a look at all the products Pandora is offering, but at the same time we share a twelve foot opening into the Mansion which allows them to explore the phenomenal jewellery and watch lines at the Mansion.”

The flow between the Pandora boutique and the Mansion perfectly reflects Island Companies’ aim to offer products that range from the simple to the spectacular.

“To be simple doesn’t mean that you’re cheap and to be spectacular doesn’t mean that you’re expensive. Of course we will still have the world’s most perfect cut diamonds, but we will also have that everyday jewellery and timepiece that will allow people to engage the store and it’s worth popping in and just to take a look to see what’s there,” says Michael.

Apart from the opportunity to interact with the full range of jewellery and timepieces Pandora creates, the Pandora store will also boast some other unique benefits for customers.

“With the concept store we have the opportunity to participate in some really spectacular ‘gift with purchase’ programmes and this includes everything from buying a couple of beads and getting the bracelet they go on for free to really spectacular jewellery boxes and pens.

"In fact this year we will be releasing a Black Friday charm. Nobody knows what this looks like, and you will only be able to get it in the boutique,” says Michael. WH