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Once regarded as a niche market, sports tourism has captured the world
stage to become one of the fastest growing sectors in the travel
industry. Industry experts are billing 2010 as “the year of sports
tourism”. Four major sporting events – the Winter Olympics, FIFA World
Cup, Asian Games and Commonwealth Games – all take place during the
year, bringing athletes and fans together, both in the host destinations
and via worldwide television and online coverage. Following the world’s worst economic meltdown in history, the tourism
industry is anticipating a resurgence in 2010. As the industry begins to
rebuild, the Cayman Islands Department of Tourism is refining its
business strategy for increasing tourism to the region by tracking major
trends influencing the world of travel. One day this past summer I received a call from the Cayman Islands
Ministry of Tourism. I’ll admit, I was surprised, since it had been
seven years since I’d done any consulting work for the Cayman Islands.
But I was very interested in the message of the call: As Chairman of the Board of Cayman Airways, Jude Scott is making his first foray into the aviation industry. The Cayman Islands Film Commission is responsible for facilitating film, television, video and other media projects in the Cayman Islands, providing a one-stop service to both local and offshore producers, financiers, studios and production teams.
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