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Today's Date: 23 April 2014
Last Updated: 22 April 2014 17:38:03 EST
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Airports authority unveils new advertising programme

The Cayman Islands Airports Authority last week unveiled a new community showcase and advertising programme at Owen Roberts International Airport in Grand Cayman with a kickoff media event held in the customs arrivals hall. – Photo: Submitted

The Cayman Islands Airports Authority last week unveiled a new community showcase and advertising programme at Owen Roberts International Airport in Grand Cayman with a kickoff media event held in the customs arrivals hall.  

As part of the authority’s ongoing beautification efforts at its facilities, officials announced a five-year exclusive partnership agreement with Interspace Airport Advertising Grand Cayman Ltd., to handle the sale, development, implementation and management of the commercial displays. 

The initiative with Interspace Airport Advertising Grand Cayman – a locally incorporated subsidiary of Clear Channel Airports, a leading global marketer of airport advertising – will assist businesses in promoting its services by using state-of-the-art advertising displays in the main passenger and private aircraft terminals. 

The new advertising mediums at Owen Roberts International Airport in Grand Cayman include 70-inch digitally driven, high-definition LCD screens and large format Tension Fabric Displays throughout the terminals. 

As a result of the partnership, the arrival experience for visitors to the Cayman Islands has received a major boost, airports authority officials said. The airport’s immigration and customs halls now provide a more welcoming atmosphere, created by large format wall wraps. The scenery in the immigration hall features a 65-foot image of the world-famous Seven Mile Beach while a much larger breath-taking 147-foot photo composite by renowned photographer Cathy Church, showcases the underwater wonders of Grand Cayman in the customs hall. 

During the ribbon-cutting event last week, Cayman Islands Premier McKeeva Bush congratulated airports authority and its newest industry partner on what he termed “the creation of a very warm and welcoming ambiance. This sense of place at one of our islands’ gateways provides a great sampling of the offerings of our tourism product. I applaud the decision by the CIAA to install this magnificent wall mural in the customs hall and I also commend Mrs. Cathy Church and her team for the outstanding photography.”  

Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, the world’s largest outdoor advertising company, currently operates more than 270 airport programmes across the globe and has a presence in 32 of the top 50 US markets with major airports. 

“We are extremely excited to engage in this partnership with Interspace,” said Jeremy Jackson, chief executive officer of the Cayman Islands Airports Authority. “The airport advertising market is unique and several years ago the CIAA recognised the need to partner with a professional company to assist the Authority with attracting business from organisations whose marketing strategies called for out of the box thinking in respect of their customer reach to realise their marketing strategies. The availability of dynamic new technology and creative displays will help to boost revenues for leading businesses and attractions on the islands, which in turns generates a valuable revenue source to fund our ongoing Airport enhancement projects. We appreciate the obvious confidence that has been portrayed by large local businesses, such as such as Kirk Freeport Ltd. and Camana Bay, who have already signed long-term contracts.” 

Scott Appnel, sales manager of Interspace, said, “This new platform will accommodate local and international businesses who are targeting the increasing audience of tourists and business travellers to the islands. More than 30 companies in the hospitality, tourism, retail, telecommunications and real estate industries have thus far taken advantage of the opportunity to solidify long-term campaigns around these new marketing platforms.” 

“The unique displays and technology being introduced at the Owen Roberts International Airport are representative of our ability to offer our customers extensive reach and knowledge,” said Toby Sturek, president of Clear Channel Airports, the local firm’s parent company. “Through this programme, the airport will be further transformed into an innovative, leading attraction for the entire Caribbean business community.” 

 
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