From the
Miami Herald
Wearing
dark glasses and a baseball hat, Adam Finnieston hovered outside a field
hospital in the Haitian capital with a prosthetic leg tucked beneath his arm.
As groups of doctors rushed by, he handed out business cards and chatted with
visitors about how the technology developed by his Miami company could help
Haiti's amputees.
A
few yards away, a representative of a Hialeah firm that makes high-tech,
prefabricated shelters was handing out informational DVDs to reporters as she
waited for a chance to talk to Haitian First Lady Elisabeth Préval.
As
post-earthquake Haiti makes the transition from recovery to rebuilding, South
Florida companies are heading to the frontline to offer their services. Some
have been involved with Haiti for decades. Others are making their first foray
into the country, drawn by the nation's massive needs and the allure of international
contracts.
The
Jan. 12 earthquake leveled much of the capital, killing more than 200,000
people and leaving an estimated 1 million homeless. The financial toll on Haiti
was also massive.
The
Inter-American Development Bank estimates the 7.0-magnitude earthquake resulted
in between $7.2 billion and $14 billion in damage, making it the most expensive
natural disaster on record.
Roads,
schools, ports, government buildings and offices need to be rebuilt. And the
international community is offering to bankroll the recovery. To date, almost
$2 billion has been pledged to this Caribbean nation.
``People
know there are billions of dollars that are going to flow to Haiti, and they
are coming down here to catch some of it,'' said Georges Sassine, the president
of the Manufacturers Association of Haiti, a powerful private-sector group.
``Everybody wants to get a contract.''
With
the U.S. Agency for International Development, the United Nations and the
Haitian government all playing different roles, many in the private sector say
it's unclear who is calling the shots, and who's controlling the purse strings.
Later
this month in New York City, the United Nations will be holding a meeting of
donor nations, relief agencies and Haitian government officials, led by Prime
Minister Jean-Max Bellerive. It should provide some clarity.
But
many South Florida companies are already jockeying for position, as the poorest
nation in the hemisphere becomes a business opportunity impossible to ignore.
Recently
back from his trip to Haiti, Finnieston, a third-generation prosthetic expert,
picks up a portable scanner the size of a barbell in his Miami office and waves
it over his fist. Within seconds a detailed, 3-D image of his hand appears on
the computer monitor.
With
a mouse click, the image can be sent to the company's factory in Hialeah, where
computer-controlled milling machines carve out a detailed replica from dense
foam.
The
company, Arthur Finnieston Prosthetics and Orthotics, uses the technology to
create models of amputees' damaged limbs and fashion custom-fit prosthetics.
Usually, their clients are athletes, scuba-divers and active individuals, who
travel from all over the world and pay top dollar for the specialized service.
But
the technology might also be a perfect fit for Haiti, where the earthquake left
an estimated 2,000 to 4,000 people with crushed and missing limbs.
Traditional
prosthetic techniques require a skilled practitioner to travel to the field and
create plaster casts of residual limbs. The casting process alone can take 10
to 20 minutes and is as much art as science, Finnieston said.
But
scanning the wound, using the company's Bio-sculptor technology, takes just a
few seconds and can be done by anyone -- regardless of their experience.
That
would allow the company to put Haitians to work, armed with the scanners and
laptops, visiting amputees in the field, while the company churns out the
artificial limbs at its factory in Hialeah.
``This
reduces the skilled labor problem quite a bit because the skilled part can be
done remotely,'' Finnieston said. ``This can be a way to take care of a large
number of people very economically. We have the capacity to turn out 50
[prostheses] a day if we had to.''
The
company went to Haiti at the invitation of doctors Robert Gailey and Barth
Green of Project Medishare, which is running the University of Miami field
hospital in Port-au-Prince.
While
Project Medishare will have the capacity to make traditional prosthetics, it
will also be testing the Biosculptor system, which should be able to produce a
below-knee prosthesis for $200 to $400, Finnieston said. The costs will be
covered by donations and other fundraising efforts.
With
27 employees and clients across the globe, the Haiti project could keep the
company busy. But Finnieston said this is not a money-making venture, rather an
opportunity to make his company's technology the leader in a competitive field.
``Anything
we do will be passed through at cost; this is not a business opportunity by any
means,'' he said. ``But the indirect benefit could be a global model that can
be applied to any developing country in the world.''
In
many ways, Haiti will be a testing ground for all sorts of new technology.
Miami
Beach-based Innovida makes light-weight, sturdy shelters out of composite
materials usually found in boats and airplane fuselages.
Four
years old, the company is already building homes in the Middle East, Africa and
China, as it awaits regulatory approval to offer its products in the United
States, said Innovida founder Claudio Osorio.
Osorio,
the one-time chief executive of South Florida tech giant CHS Electronics, which
folded in 2000, said Innovida already had plans to build a factory in Haiti
that could churn out enough composite panels -- the building blocks of Innovida
homes -- to construct 10,000 homes per year.
Then
came the disaster of Jan 12.
QUICK SHELTER
With
hundreds of thousands of Haitians still sleeping in the streets and the rainy
season fast approaching, Innovida designed an emergency module that can be
built within a matter of hours and sleeps eight people. The company is donating
1,000 of the huts, which cost between $3,000 and $4,000 each.
``If
anything, the earthquake has accelerated our plans for a factory in Haiti,''
said Osorio, at the Hialeah factory where the company runs a small research and
development plant. In response to the earthquake, the Overseas Private Investment
Corp. announced it is lending Innovida $10 million to build the facility.
The
composite panels are not only fireproof, hurricane resistant and capable of
withstanding earthquakes but also light enough to be put together by a few
people without the need for heavy machinery. While the emergency shelters are
the most pressing need, the company hopes to play a role in rebuilding schools,
government offices and homes on the island, Osorio said.
``The
demand is so huge that we are just one part of the solution,'' he said. ``But
this is a very efficient way for the government or NGOs [non-governmental
organizations] to get buildings done very quickly.''
While
Innovida has emerged as one of the most visible contenders to provide shelter
in Haiti, it's certainly not the only one.
There
are at least four other South Florida companies that are offering either raw
materials or ready-made shelters to solve the Haitian housing crisis.
Gulf
South Forest Products of Fort Lauderdale has been working in Haiti for more
than 34 years and is one of Haiti's top suppliers of wood and lumber. In 2009,
the company exported 14,000 metric tons of material to Haiti out of its port
facilities in Mobile, Ala., said John Yohanan, company president.
GROUNDWORK LAID
Their
experience on the ground and the connections they've made in Haiti have proven
to be valuable in the aftermath of the earthquake. Just days after the
disaster, the company was unloading cargo in Port-au-Prince, even as the harbor
remained virtually shut for all but humanitarian assistance.
In
recent weeks, the company has been approached by its distributors in Haiti
about supplying tin roofing, fast-drying concrete, flexible screening and other
materials to create traditional homes, Yohanan said.
The
company is also providing the building materials to Foundation Maxima, which is
already building wooden emergency shelters.
Gulf
South has annual sales of between $32 million and $45 million and expects to
see growing demand from its private sector contacts, even as it positions
itself to be a supplier to the government and relief agencies.
``Haiti
has been our third or fourth largest market, but we expect that to change as we
see large government contracts'' related to the relief effort, Yohanan said.
``We don't know what is going to come to fruition, but we do believe there is
going to be a tremendous amount of material going into the marketplace.''
Another
company that hopes to be a player in that marketplace is Fort Lauderdale-based
Bergeron Emergency Services, a subsidiary of Bergeron Land Development.
The
company has the capability to do rubble removal, road construction and provide
emergency shelters, said company owner J.R. Bergeron.
He
recently returned from a trip to Haiti where he formed a partnership with SAJ,
a rice and cement importer that has its own port on the outskirts of the
capital. With Port-au-Prince's main harbor still damaged, the company's ability
to bring in supplies without interfering with ongoing humanitarian efforts at
the harbor will be a valuable asset, Bergeron said.
A STEP AHEAD
``By
procuring my own port, it puts me in a different league than these other
companies that would be running around trying to get work out there,'' he said.
Still,
with stiff competition, there are no guarantees. The company expects to spend
about $500,000 in laying the groundwork to win a contract. As part of that
effort, Bergeron plans to open an office in Port-au-Prince by month's end.
``The
competition will be insane,'' Bergeron said. ``But I don't know that my
competitors will dive in there and put their boots on. I will fight to get what
I want, and I won't stop.''
He's
up against some formidable challengers.
The
emergency-response division of Fort Lauderdale-based SEACOR has been in Haiti
since January, when it rebuilt the WIN Group's Terminal Varreaux, a key port
that receives and stores 70 percent of Haiti's fuel oil. The company would not
disclose the value of that contract.
Pompano
Beach-based AshBritt also has been vying for work. Company founder Randall
Perkins has visited Haiti repeatedly, lined up a powerful local partner and
promised President Réne Préval to create jobs for Haitians.
With
so much interest in Haiti, and so much at stake, some believe the nation needs
to pick its would-be business partners carefully.
``Haiti
has become the new El Dorado in terms of people seeking opportunities to make a
quick buck,'' said Jean-Robert Lafortune, the president of the Haitian-American
Grassroots Coalition, a Miami nonprofit that is encouraging companies to create
permanent jobs and other long-term opportunities in Haiti. ``We are not against
anybody trying to make a quick buck, but we are interested in what other
benefits they are bringing.''