SANTA MONICA, Calif. (AP) - Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 2" took in a record $550 million worldwide during its first five days on sale, according to internal company figures released Wednesday.
That tops the previous record of just over $500 million set by "Grand Theft Auto IV" last year.
The latest in the "Call of Duty" video game franchise went on sale 10 November and quickly started breaking records.
It hauled in $310 million in North America and the United Kingdom alone during the first 24 hours, making it the biggest-selling launch in the history of entertainment.
The five-day figures also beat out records set by other media.
After "Grand Theft Auto IV," comes the $394 million in box office sales brought in by the movie "Harry Potter and the Half-Blood Prince," according to Activision figures.